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WHERE YOU ARE...

Wednesday, March 28, 2012

ABOUT BUCHERER WATCHES

Carl F. Bucherer watch
  
The Bucherer name first appeared over the doorway of Carl F Bucherer, jeweller and watchmaker of distinction, in the centre of the cosmopolitan Swiss city of Lucerne in 1888. Established as a family business along with his wife Luise
Bucherer shopfront Lucerne

Carl-Friedrich and Luise Bucherer advanced their business at the same time as becoming popular, conscientious and hard-working philanthropic members of Lucerne society.

With continuity and self-governance of the successful business in mind, the couples’ two sons, Carl-Eduard and Ernst, were inducted into the family company. Both men had followed their parents’ passion and, having travelled and worked internationally and learned their respective trades as goldsmith and watchmaker, set about expanding the business which bore their fathers’ name.

Bucherer Company logo c.1900
Bucherer Company logo c.1900

Following the bleak years of the Great War, with the business operation now consolidated and the footings for continuity in place, the company C. Bucherer was formally established in 1919.

To coincide with the official launch of the company, a collection of ladies wristwatches was unveiled bearing the C. Bucherer name. This was the first Bucherer collection and reflected the changing direction of watch design. Up until this era, most watches had been manufactured as pocket watches, as it was believed that such fine and delicate instruments should be protected from the elements – and envious, unscrupulous eyes! The popularity of the new, modern wristwatch was on the rise as the Bucherer watches were announced.


From the first Bucherer collection
From the first Bucherer collection

  A large, dashboard-mounted manual-winding watch with eight-day power reserve proved the versatility of the Bucherer company, and a canny eye for opportunity.

Automobile 8 Days
Bucherer Automobile Eight Days

1933 brought sad news in the announcement of the death of the founder Carl Friedrich Bucherer (b.1865). His two sons, by now long since returned to Lucerne to oversee the spectacular growth of their fathers’ business.
Carl-Eduard and Ernst Bucherer the company also began to manufacture watches for men. Their post-war chronograph and big date watches were an immediate hit with the sporting type, and in true Bucherer form, not only were the watches functional, they also bore the attention to styling which had previously been a signature of the early collections. A Bucherer watch was a very desirable item indeed.

1948 Big Date Chronograph Incabloc
1948 Big Date Chronograph Incabloc

Some years later, in 1964, Bucherer had a tremendous PR boost when US President Richard Nixon, on a state visit, paid a visit to the Lucerne shop and left as the owner of a new Bucherer Chronometer!

1967 began with the acquisition of the respected Credo manufacture of chronometer movements and by the following year, Bucherer chronometer watches were leaving the production facility at a rate of 15,000 pieces a year, seconded in volume only to Rolex and Omega!

The 1975 Bucherer Chronometer
The 1975 Bucherer Chronometer

When the quartz wave crashed over the Swiss mechanical watch industry at the end of the sixties and through the seventies, Bucherer were in a strong position, having joined forces with ten other watchmaking companies as the Centre for Electronic Watchmaking way back in 1962, to develop the famed Beta-21 quartz movement, which would end up powering the watches of no less than 15 different manufacturers!

Bucherer quartz with Beta-21 movement
Bucherer quartz with Beta-21 movement

The company moved into its’ third generation of family involvement in 1976 with the announcement that Jörg Bucherer would assume the running of the business, which over the following years would evolve into the Bucherer Group. Today he remains the owner.

As the 1990s once again Bucherer quickly stepped up to the mark with innovative creations which included multiple complications such as the Archimedes Perpetual Calendar, which uniquely featured the ability to set each function through the single crown.

Bucherer Archimedes Perpetual Calendar
Bucherer Archimedes Perpetual Calendar

New models were presented at the major watch fairs, such as BaselWorld, to glowing reviews, and little wonder either. The watches produced by the Carl F Bucherer manufacture are distinctive, attractive, functional, complicated and as individual as any watches ever made by the family company.

The Carl F Bucherer Patravi T-Graph
The Carl F Bucherer Patravi T-Graph

11 comments:

Kristina said...

Do you have any more information about the first watch pictured in the post - the ladies watch? It's lovely and I'd love to know more about it - style or name, any availability, etc. Thank you!

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ameya mirabai ...also known as tanya gwizdalla said...

hi i have a ladies bucherer gold plated watch seems to be early 80's to 90's model
with a stainless steel back with serial no and patent no with a fish symbol
roman numeral and round face , is this a collectable item in europe or the USA
AMEYA

ameya mirabai ...also known as tanya gwizdalla said...

It is a Paradiso model...

Liz Vinson said...

I HAVE 2 ENAMEL BRACELET BUCHERER WATCHES PURCHASED IN LUCERNE IN 1972. CAN YOU PLEASE GIVE ME ANY INFORMATION?

Jade Graham said...

having travelled and worked internationally and learned their respective trades as goldsmith and watchmaker, Watch Collector

Unknown said...

I need to sell a bucherer watch all original with a 2510 movement lemania

Anonymous said...

Trying to find out the value of a solid 18k gold, self winding calendar watch (date only) that was purchased in Switzerland in the late '60's or early 70's. The only other identifying number is 1830 on the back of the watch.

Patj said...

Hi. My mom passed and I have her watch - Bucherer, looks like it is gold filled, stainless steel back with a large B in the center of a circle and underneath 980580. She bought it in Switzerland in late 80's or 90's. Do you know the name of the model and if it is gold filled. It has strong sentimental value and I don't plan on selling but would like to know the value. Thanks for any help yo can give me.

Ivan Nedeljkovic said...

Hallo to everyone, i have a bucherer from 90, mans watch gold plated about 35mm automatic, kaliber 2892/2/110, i need help to find how much i can sell this watch. Best regards

Unknown said...

I have by father's quartz gold toned thin round beautiful simple watch and want to know the value. He passed away at 103 and bought it on a trip to Switzerland.

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